March 22, 2023
‘I solely work 4 hours a day now’

In 2008, I began a images facet hustle from my dorm room. My purpose was to grow to be knowledgeable photographer. It wasn’t straightforward, particularly on the top of the recession, however I am glad I by no means gave up.

In the present day, at 35, I am a self-made millionaire and run a marriage images and schooling enterprise, Katelyn James Pictures. With my husband Michael, who joined as Chief Monetary Officer in 2013, we have helped greater than 100,000 individuals study images.

In 2022, we introduced in about $240,000 a month in income — 80% of which I put again into the enterprise. Roughly $230,000 of our month-to-month income was passive earnings from on-line programs and coaching supplies.

I solely work 4 hours a day now, and I shoot about 4 weddings a 12 months.

From $750 to $160,000 in at some point

Within the first 12 months of my facet hustle, I used to be a full-time faculty pupil, however I nonetheless labored 40 or extra hours per week.

My charges began low: $750 for six hours of photographing and enhancing. As my expertise improved, I began charging extra. And by 2013, I used to be incomes six figures.

I used to be fortunate to have an amazing mentor, Jasmine Star, who photographed my very own wedding ceremony. I additionally took some on-line programs, attended workshops, and took on tasks without cost to construct my portfolio.

However there wasn’t a whole lot of inexpensive images coaching on the market, so I began sharing tips about my weblog. About eight years in, I spotted on-line images schooling may very well be a scalable enterprise.

By phrase of mouth and a constant social media presence, I grew an e-mail checklist of seven,600 photographers who needed to study from me. All of the whereas, I developed outlines, designed a workbook by way of Adobe InDesign, and recorded and edited course content material with assist from a videographer good friend.

The vast majority of Katelyn’s earnings is from images programs and coaching supplies.

Picture: Abby Grace Branding

In November 2015, Michael and I launched our first on-line coaching program to show photographers the right way to edit and streamline their workflow. The course value $397, a worth level that was way more accessible than a semester’s value of school images lessons.

Our purpose was $15,000 in whole gross sales. However the first day, due to the belief we constructed with our prospects over time, we remodeled $160,000.

Bridging the images information hole

The success of my first course confirmed me that it was extra useful to make images schooling accessible, somewhat than simply taking pictures weddings and constantly rising costs.

We have created over a dozen programs, e-books and templates for varied images expertise. Our sources are impressed by questions requested by our on-line group of over 70,000 individuals, and canopy subjects like posing {couples} and pure mild images.

We even have a membership product, KJ All Entry. For $29 per 30 days, photographers of all expertise ranges get to observe me as I shoot occasions and deal with all types of unpredictable conditions — like wedding ceremony attire getting coated in mud or climate delays.

New movies are shot by my videographer, edited by me, and launched every month. Members even have entry to a library of previous movies.

Our purpose is to alter individuals’s lives

I really like my job. Being in full management of our schedule has allowed my husband and I to spend extra time with our three children, and to pursue tasks we’re enthusiastic about.

This 12 months, we co-founded a faculty geared in direction of entrepreneurial households referred to as Acton Academy West Finish. We concentrate on equipping youngsters ages 5 to eight with the instruments to seek out their distinctive passions by means of hands-on actions.

Whether or not we’re creating instruments that educate photographers the right way to construct a profession that helps their household, capturing wedding ceremony moments, recording podcasts, or simply merely sharing the ups and downs of our on a regular basis life on social media, we wish our life and our enterprise to alter lives.

Katelyn Alsop is a enterprise coach and founding father of Katelyn James Pictures. Over 100,000 college students around the globe have used her platforms to study images and entrepreneurship. She can be the co-founder of Acton Academy West Finish. Observe her on Fb, Instagram and YouTube.

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‘I solely work 4 hours a day now’

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